top of page
Website Carousel banner

Find Your Ideal Comfort

...because every woman’s needs are unique!

Padded Bras

Padded Bras

Non Padded Bras

Non Padded Bras

Underwired Bras

Underwired Bras

Featured Picks

Frame

Redefine Elegance

Explore Our Designer Bras Collection

Real Comfort, Real Stories

Unhooked bras offer the best of both worlds—style and comfort. They look gorgeous, feel even better, and are perfect for everyday wear.

Ameesha, 26

New Delhi

I’ve struggled to find bras that fit well, but Unhooked never disappoints. The sizing is spot on, and the fabrics are breathable and comfortable. Plus, the designs are beautiful!

Prerna, 32

Chandigarh

The bras are incredibly soft, perfectly fitted, and supportive. It's hard to find a brand that combines quality and style like this. I’m a loyal customer now!

Sreeja, 23

Kochi

Reporting Live, From Instagram

For real-time inspiration and brand updates!

Frame

Our Story

At Unhooked India, we don’t just follow trends—we create them. As India’s first designer lingerie brand, we’re redefining intimate wear with our unique, statement pieces and custom designs tailored to fit your dreams and budget.

We understand the frustration of limited design options, which is why we’re committed to offering a diverse range of styles that celebrate every shape, size, and color. Our journey is guided by the real experiences and feedback of our customers, ensuring that each piece is crafted with care and innovation.

Inspired by you, we believe that true comfort and style begin with understanding your needs.

That’s why we say, “Unhooked starts with You!”

Founder & Designer, Unhooked India

Shwetangi Gupta

Recent Blogs

bottom of page